PETE FOUNDED THE COMPANY IN 1991 AS PART OF MAKE-A-WISH. STARBURST WAS FORMED AS A CHANGE OF NAME IN 1996. PETE NOT ONLY CHAIRS THE FOUNDATION BUT IS A REGULAR DIRECTOR AND PRODUCER OF SHOWS AS WELL AS AN ACTIVE MEMBER IN VARIOUS OTHER DEPARTMENTS AND PROJECTS. PETE IS AN ASSOCIATE PROFESSOR IN PARAMEDICINE AT KINGSTON AND ST GEORGE'S UNIVERSITY OF LONDON.